14.5.2021 - 4.6.2021 (Week 8 - Week 10)
Lew Se Win / 0347637 / Bachelor of Design (Hons) in Creative Media
Typography
Task 3 (A) / Type Design & Communication
LECTURES Week 8
Independent learning week
Week 9
Mr. Vinod and Mr. Shamsul gave us some feedback on our progress on task 3A. After that, we are given time to improve on task 3A. At the same time, Mr. Vinod and Mr. Shamsul went to mark our task 2.
Week 10
Mr. Vinod and Mr. Shamsul gave us some feedback on our progress on task 3A. After that, we are given time to create the poster during the practical session. Later on, Mr. Vinod and Mr. Shamsul briefed us about task 3B.
INSTRUCTIONS
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Type Design & Communication
Week 8
We are required to watch a pre-recorded video to get to more know about things that we need to complete in task 3(a). I started by sketching out some ideas on my iPad.
Figure 8.0 Sketches, 22.5.2021
After that, I want to illustrate the left top sketch using Adobe Illustrator.
Figure 8.1 First outcome, 22.5.2021
Figure 8.2 Second outcome, 22.5.2021
I tried to create a rectangular typeface. However, I suddenly have an idea of tried to create another rounder san-serif typeface.
Figure 8.3 Sketch, 22.5.2021
I think that the similar typeface for my sketch is the Univers LT Std (Condensed). Hence, I try to study that typeface.
Figure 8.4 Deconstructed letter 'a' (Univers LT Std, Condensed),22.5.2021
Figure 8.5 Deconstructed letter 'm' (Univers LT Std, Condensed), 22.5.2021
After that, I started to construct my typeface in Adobe Illustrator following my sketches. (Figure 8.3)
Figure 8.6 Progress, 22.5.2021
Figure 8.7 Third outcome, 22.5.2021
Week 9
Mr. Shamsul said that my typeface is similar to the typeface of Optima. Hence, I tried to study and deconstruct the fonts in Optima.
Figure 9.0 Deconstructed letter 'm' (Optima, regular), 29.5.2021
Figure 9.1 Deconstructed letter 'd' (Optima, regular), 29.5.2021
Figure 9.2 Deconstructed letter 'm' (Optima, regular), 29.5.2021
I did some modifications to my letters. I try to fix my letter 'a' first. I follow Mr. Vinod's feedback and try to modify my letter 'a'.
Figure 9.3 Modification of letter 'a', 30.5.2021
After that, I did some changes to the letter 'm' using figure 9.0 as a reference.
Figure 9.4 Comparison of letter 'm', 30.5.2021
I was quite satisfied with the outcomes. Hence, I move on to modify the letter 't'.
Figure 9.5 Modification of letter 't', 30.5.2021
Besides, I did some modifications to the comma ',' too. I struggled in reconstructing the comma. I did many changes to the comma.
Figure 9.6 Progress in designing ',', 30.5.2021
Figure 9.7 Fourth outcome, 30.5.2021
Figure 9.8 Comparison, 30.5.2021
Later on, I rearrange the letters according to the sequence of A to Z.
Figure 9.9 Type design, 30.5.2021
Figure 9.10 Print screen with measurements, 30.5.2021
Next, we are required to watch a pre-recorded video to learn how to import our fonts into FontLab. I downloaded FontLab 7. I named my font 'Ordinary'.
Figure 10.0 Importing the typefaces to FontLab, 31.5.2021
Figure 10.1 Imported all designed type, 31.5.2021
Figure 10.2 Process of kerning, 31.5.2021
I tried to express the word 'empty' using the type I designed.
Figure 10.3 Process of kerning, 31.5.2021
Figure 10.4 Expressing 'empty!' in Adobe Illustrator, 31.5.2021
Figure 10.5 Type design (Ordinary), 31.5.2021
Week 10
After getting feedback from Mr. Vinod and Mr. Shamsul, I did some modifications to my type design.
Figure 11.0 Type design final outcome in Adobe Illustrator, 6.6.2021
I then transfer the typeface from illustrator to FontLab 7.
Figure 11.1 Importing final typefaces to FontLab, 6.6.2021
Figure 11.2 Kerning progress, 6.6.2021
Figure 11.3 Type design final outcome, 6.6.2021
After we generated our typeface, we are required to design a poster with the sentence "i am a type god, obey me!"
Figure 11.4 Poster first outcome, 6.6.2021
Figure 11.5 Poster second outcome, 6.6.2021
Final Submission
Figure 12.0 Final type design, 6.6.2021
Figure 12.1 Final poster, 6.6.2021
Figure 12.2 Final type design and communication in PDF, 6.6.2021
FEEDBACKWeek 9
Specific Feedback:
Mr. Vinod: Letter 'a' feels like falling down so can try to fix it by shorten the stroke or move the round part below the baseline a little bit. The letter 't' cross bar should be thinner. Work on the letter 'm', ',' and '.'. I need to explore and study more. I can take a look at the optima typeface.
General Feedback:
All sketches should be already digitalized for this week.
Week 10
Specific Feedback:
Mr. Vinod said that the letter 't' should not reach the ascender, the tail part needs to go in a bit and the dots and comma needs to be bigger.
General Feedback:
Consistent typeface with some minor issues. Beginning to understand it.
REFLECTION
Experience:
I have fun doing this task but I struggled in the middle of the process of task 3A. This is because I think that my design is not as 'special' as other classmates. However, I was quite satisfied with my outcome but just not confident about it.
Observations:
I think that we need to study a lot of different typefaces to construct a new typeface. For example, some types may look symmetry but they are not. We have to deconstruct them to see the details. Besides, I was also impressed by all the different designs done by other classmates.
Findings:
At first, I thought to design a new typeface is not complicated. However, it is more difficult than I thought. Type design takes more time than I expected. Besides, sketches are important in designing a new type design.
FURTHER READING
Figure 8.8 The Art of Type and Typography, 23.5.2021
I think that I have to know more about the history of type to construct a new type. Hence, I read the first chapter from this book 'A Brief History of the Alphabet and Type'. The transformations of typography are all related. Many attempts had been made to combine photography and typesetting.
Figure 9.11 Typography Essentials, 29.5.2021
I read the chapter of 'the letter'. There are different usage of type. A strong typographic personality can be good for expression. Besides, the emphasis on type can be present using different weights, sizes and comparisons of contrast.
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