Design Research Methodology / Project 2

 

20.9.2021 - 10.10.2021  (Week 5 - Week 7)
Lew Se Win / 0347637 / Bachelor of Design (Hons) in Creative Media
Design Research Methodology
Research - Critical Review

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LECTURES 

Week 5

Critical review is an explicit type pf critical writing that requires you to evaluate some aspects.

Parts of a critical review 

• Full reference in APA style
• Summary of the article 
• Critique and evaluation
• Conclusion

HOW DO I STUDY THE ARTICLE?

Structure 

• What type of the text is it?
  - primary / secondary source?
  - original research / a comment of an original research?
  - are any of the sections and how do they fit together?
  - are any of the section particularly effective (or inefficient) 

Methodology 

• is the research quantitative or qualitative? 
• does the methodology have any weakness?
• how does the design of the study address the hypothesis / research problem?

Reason / Evidence

• What sources foes the author use?
  - interview, government reports, journal entries...
• What type of reasoning are employed?
  - inductive, deductive
• What type of evidence is provided
  - empirical, statistical, logical
• Are there any gaps in the evidence / reasoning?

Conclusion

• Does the data adequately support the conclusion drawn by the researcher(s)?
• Are other interpretations plausible?
• Are the conclusions dependent on a particular theoretical formulation?
• What does the work contribute to the field?

Logic

• What assumptions does the author make?
• Does the author account for all of the data, or are portions left out?
• What alternative perspectives remain unconsidered?
• Are there any logical flaws in the construction of the argument?

Week 6

Quantitative research

• numbers, scales, charts...
• quantity based on number
• useful for larger quantities (wider target group)
• through both primary & secondary research 

Qualitative research

• give us different types of information
• personal opinions of people and give us small portion of high quality detail on topics
• Negative: could be subjective & bias
• eg: film reviews, game reviews, fan based websites...

Primary research 

• research you have gone out and done yourself
• interviews, observation, questionnaires, surveys, focus group...
• Negative: time consuming

Secondary research 

• research you use that has already been completed by someone
• negative: cannot always trust the source is reliable 

Purpose of research 

• audience research 
  - profiting, demographic, consumer behavior, consumer attitudes, audience awareness
  - help producers understand and communicate with their target audience 
  - information may not tie in with your product
• market research
  - e research into different areas
  - useful to see if there is a gap in the market
• production research 
  - broad and cover as much or as little as you want it to
  - content, viability, media placement, finance, costs...
  - you cannot only start to make budgets, equipment lists, personal contacts

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INSTRUCTIONS

Critical Review

Figure 1.1 Critical Review Draft, 30.9.2021

Figure 1.2 Critical Review Draft, 6.10.2021

Figure 1.3 Critical Review First Submission, 10.10.2021

Final Submission 

Figure 1.4 Revised Critical Review Final Submission, 25.11.2021

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FEEDBACK

Week 5

General:

• Write at least 3 critical reviews for this week
• Use Mendeley to highlight the points

Week 6

Specific:

• Use Mendeley notes so that we can refer the back and forth
• Create a research title, it can be from my research problem
• It’s quite common to come across articles that only cover one portion of your research topic
• Can look at other articles that are not specifically talked about food delivery
• To maximize the beneficial of my research topic, I should now focus on articles that are related to UI/UX design

Week 7

Specific:

• The articles are more fully relevant to my research topic
• Try to search more on UIUX design instead of consumer behavior
• Redo the my critical review

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REFLECTION

It's stressful to complete 5 critical reviews in 4 days. While writing the critical review, there are still many doubts. We are requested to compare and contrast the five articles as well as to view them as a whole. Dr. Hayati, on the other hand, stated that cross-referencing articles is unnecessary and that we should review them critically.