Intercultural Design / Proposal
3.1.2022 - 20.1.2022 (Week 1 - 3)
Lew Se Win / 0347637 / Bachelor
of Design (Hons) in Creative Media
Intercultural Design
Task 1 /
Proposal
LECTURES
Week 1
Netnography
- a type of online/ internal ethnography
- systematic approach
- technology mediated
Ethnography
- used to study culture
- be in the culture
- first-hand experience
- participatory
- face to face
- on-site
- observational
- collect data
Data Collection
- Archive: done without researcher's involvement
- Elicited: co-created by researchers & members
- Field notes: observational & reflective notes
Ethical Netnography
- identify & explain yourself
- ask for permission
- consult with experts / look up credible references
- informed consent
- citation, crediting
Advantages of Netnography
- high scope of potential valuable data
- overcome geographical limitation
- data naturally-occuring
Disadvantages of Netnography
- mainly empirical
- not familiar with online platform
- time-consuming on analysis
Week 2
Narcissistic
- having 1 showing on excessive interest in or admiration of oneself and one's physical appearance
- insider: inside the culture
There are visible culture and unseen / deep culture.
- external (10%): what we can see
- internal (90%): belief, values and thought patterns underlie behaviour
Figure 1.0.1 External & Internal, 10.1.2022
Culture refers to
- cumulative (a group of people)
- way of life (without thinking about them)
- symbolic communication
Figure 1.0.2 Culture, 10.1.2022
INSTRUCTIONS
Task 1 - Proposal
We formed a WhatsApp group for our group after the briefing and grouping. We
then began to discuss and brainstorm different ideas for selecting the culture
we are interested in for this module in the WhatsApp group. Ellis afterward
proposed "Furry Fandom," which we all agree is a very interesting topic to
discuss.
Figure 1.1 WhatsApp conversation, 3.1.2022
Later on, we are given time to do some research on various cultures and present our findings and ideas.
Figure 1.2 Findings on Furry Fandom, 5.1.2022
Figure 1.3 Idea on Graffiti, 5.1.2022
Figure 1.4 Idea on Graffiti, 5.1.2022
After everyone presented on their ideas, we then conducted a voting session to decide on the culture for our group project.
Figure 1.5 Votes, 5.1.2022
Linocut and Wes Anderson both ended up with the same number of votes.
Figure 1.6 Calculated votes, 5.1.2022
After another round of research, everyone agreed on choosing the Wes Anderson style because we think that this topic of interest allows us to have more possible approaches for the final outcome. After the consultation with our advisor, Ms. Anis, we think that we can work on the topic of applying the Wes Anderson Style into Malaysian celebrations and festivity.
Figure 1.7 Meeting #1 Progress & Discussion, 5.1.2022
After that, we started to brainstorm on the 5 preliminary ideas for this
proposal.
Figure 2.0 Janice Suggestion, 8.1.2022
I proposed that we make a "explosion" box, inspired by Janice's idea. A 3D model of KLCC could be placed in the centre of the box. Furthermore, information about different festivals and races can be placed inside the box's "pocket" on the side.
Figure 2.1 Suggestion, 9.1.2022
However, we are having difficulty putting things together because if we do something in the Wes Anderson style for a Malaysian festival, it will be considered inappropriate.We realise that this idea will lead us more toward Malaysian culture than Wes Anderson's. Hence, we decided to change our topic to reviving Wes Anderson's aesthetic in Malaysia through reintroducing landmarks of Malaysia.
Figure 2.2 Meeting #2 Progress & Discussion, 10.1.2022
To gain a better understanding of Wes Anderson's style, everyone of our group members spent some time watching or rewatching some of Wes Anderson's films. In addition, we divided our workload to conduct research on different aspects of Wes Anderson's style for the proposal. I'll be in charge of the cinematography and colour palette for Wes Anderson's movies.
Figure 3.0 Visiting different websites, 10.1.2022
Figure 3.1 Wes Anderson's Cinematography, 12.1.2022
Figure 3.2 Wes Anderson's Colour Palettes, 12.1.2022
After we completed the slides, we divided the proposal into 7 parts for presentation.
Figure 3.3 Division of Task for Proposal, 15.1.2022
Final Submission
Figure 4.0 Final Proposal Presentation, 17.1.2022
Figure 4.1 Final Proposal Slides, 17.1.2022
FEEDBACK
Week 1
Ms. Anis commented on the good choice of topic (she loved it). Ours appears to have a clear direction and some ideas for the end result; we simply need to work backwards and focus more on one specific area (suggested: Malaysia's celebrations and festivals)
- Look at how Wes Anderson celebrates festivities , instead of as a whole
- Apply Wes Anderson style into Malaysian celebrations festivities (Eg: celebratory kits, greeting cards, angpao, stationary)
- Can be 3-4 festivities, if one need to be comprehensive
- Interviewees & questions can be quite general (eg. Ask How they celebrate these festivals, which favourite film from Wes Anderson)
Week 2
Ms. Anis:1. Rationale, Research Problem
- cohesive
- overall direction is good-to-go
- use the word landmark
- highlight the key points
Amendments:
- Research Problem: To revive Malaysian.. (use back same key word)
- Research Questions & Research Objectives: put the main purpose in No.1
- a guide book can combine with postcard
- insta filter (not really preferred)
- miniature sounds interesting
- compilation of photography exhibition
Week 4
Ms. Anis said that we have a good proposal and she does not have much comments. Ms. Anis also suggested us to combine idea 1 and 2/3.
REFLECTION
I would say this module is challenging because it requires extensive research in order to gain a thorough understanding of the culture. To be honest, I had zero knowledge of the Wes Anderson style before starting this project. I would say that Wes Anderson was a totally new thing in my life. Throughout all the research and intense studies on Wes Anderson, I feel that his style is amazing and I am in love with pastel colours and symmetry composition now. I am glad that I learned something new through all the research and reading.
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