Intercultural Design / Final Project
6.2.2022 - 25.2.2022 (Week 5 - 7)
Lew Se Win / 0347637 / Bachelor
of Design (Hons) in Creative Media
Intercultural Design
Task 3 /
Final Project
INSTRUCTIONS
Task 3: Final Project
Our group decided to create a guidebook for the final project, but this is more than just a guidebook. We wanted to include postcards and a mini game in our guidebook. I chose to be in charge of layout design in this task.
Figure 1.0 Division of Tasks, 30.1.2022
While waiting for the content planners to complete their part and pass it to me for the layout design, my group mates suggested I work on the cover page first.
Figure 1.1 Cover Page Design #1 and #2, 31.1.2022
For the first design (on the left) , I used a photo of Loke Chow Kit Mansion from our site visit and edited the background to create this simple and straightforward cover page. My intention for Design #2 (on the right) is to take shapes from the various buildings that we visited and arrange them into a symmetrical composition. The text for the title of the book will be center aligned for both designs.
After Dorcas and Ellis completed the content planning, I moved on to work on the layout, and Janice took over the cover page design by reusing the line illustrations of building for the map to redesign the cover page.
Figure 1.2 Guidebook Content, 7.2.2022
Figure 1.3 Transferring to Adobe InDesign, 8.2.2022
Figure 1.4 Layout First Outcome, 8.2.2022
At first, I did not know that I needed to redesign the layout. I thought my role was to transfer them into Adobe InDesign only. 😅 Hence, I did not make any changes to the first layout. After that, Janice said that I needed to rearrange the layout because it was not looking like a guidebook anymore, as well as provided me with some of the references.
Figure 2.0 Reference #1, 9.2.2022
Figure 2.1 Reference #2, 9.2.2022
Figure 2.2 Progress, 10.2.2022
Figure 2.3 Layout Second Outcome, 14.2.2022
I came out with the first outcome. However, we are all not satisfied with this outcome because it doesn't really look like Wes Anderson's style when the arrangement lacks symmetry. With that, I continue to explore different possibilities for layout design.
Figure 2.4 Layout Third Outcome, 15.2.2022
At this time, I feel that I cannot think outside of the box. I was struggling to improve on different layouts when I got "restricted" by the word "symmetry". As a result, my group mates helped me by providing some suggestions, and I might get some inspiration from there.
Figure 3.0 Suggestions by Lavender, 16.2.2022
Figure 3.1 Suggestions by Dorcas, 16.2.2022
Figure 3.2 Progress, 16.2.2022
Figure 3.3 Progress (Black and White), 18.2.2022
With all the different layouts I proposed here, some of the group mates are not satisfied with this outcome. As a result, Dorcas and Ellis helped me revise the layout design. At the same time, we realise that our outcomes for the entire guidebook design do not stand together. With that, we decided to work backwards to recreate a mood board. Following this mood board, we revised the cover page, map, photo filters, and layout.
Figure 4.0 Mood board, 19.2.2022
Figure 4.1 Guidebook Layout Draft by Dorcas & Ellis, 20.1.2022
With the draft provided, my task now is to transfer them into Adobe InDesign.
Figure 4.2 Revised Guidebook Layout First Outcome, 20.2.2022
Ellis pointed out that there is still a lack of negative space.
Figure 4.3 Comparison (my outcome vs draft in canva), 20.2.2022
The font size I used in the first outcome of the revised layout is 9pt, and the leading is 12pt. Ellis suggested reducing the font size to achieve the layout with more negative space. However, Janice and I were concerned that the text might be hard to read after reducing it.
Figure 4.4 Comparison on different font size, 20.2.2022
After all the discussion, we decided to reduce the font size to 8pt with an 11pt leading for our guidebook content because this will allow more negative space and better design.
Figure 4.5 Progress, 21.2.2022
Figure 4.6 Content Page (Before vs After), 21.2.2022
Figure 4.7 Text formatting, 21.2.2022
Figure 5.0 Final Guidebook Design, 22.2.2022
Figure 5.1 Final Cover Page & Map (designed by Janice & revised by Dorcas ), 22.2.2022
Figure 5.2 Final Postcards (designed by Lavender), 22.2.2022
Figure 5.3 Final Mini Game (designed by Lavender), 22.2.2022
Figure 5.4 Final Stickers (designed by Amber), 22.2.2022
Figure 5.5 Digital Mockup, 23.2.2022
Figure 5.6 InDesign Published Version, 23.2.2022
Figure 5.7 Final E-Guidebook, 23.2.2022
After all the hard work, we decided to print out the guidebook. Printing is cosy, but it is satisfying to see the physical copy.
Figure 6.0 Printed Guidebook and Map, 23.2.2022
Figure 6.1 Printed Guidebook Photographs, 23.2.2022
Figure 6.2 Guidebook Showcase Stop Motion, 23.2.2022
In addition to our guidebook, we made a short video and promoted it on Instagram to reach a larger audience.
Figure 7.0 Screenshot of Instagram Post, 23.2.2022
Figure 7.1 The Secret Explorers (edited by Janice), 23.2.2022
Figure 8.0 Final List of Roles and Tasks, 23.2.2022
Last but not least, we divided the final project into 7 parts for the final presentation.
Figure 8.1 Division of Tasks (Presentation), 23.2.2022
Final Submission
Figure 9.0 Final Group 17 Final Project Presentation, 24.2.2022
Figure 9.1 Final Group 17 Final Project Presentation Slides, 24.2.2022
Figure 9.2 Final Group 17 E-Portfolio & Project Links, 24.2.2022
FEEDBACK
Week 7
Ms. Anis said that we should need to maintain the citation in the guidebook. Besides, Ms. Anis also said that we did a good job.
REFLECTION
I feel grateful to have my group mates. Without them, I might get forever stuck in exploring the nice design of Wes Anderson's book layout 💀. In this project, I also realise that layout design is definitely not my thing. It might be Wes Anderson's layout design only, but I still have a lot to improve in layout design. I feel sorry for what I learned in the previous typography class. 😥 After looking back at the outcome, I would like to improve on the text formatting because I rushed through it due to the limited time given. Nonetheless, I still enjoy the process of arranging the visual elements on a given page. 😂
This module is unquestionably difficult. In eight weeks’ time, we conducted extensive research on Wes Anderson's style, analysed it, and created several outcomes incorporating Wes Anderson's style. Next, I'd like to thank Janice for her excellent work as a group leader. She was an amazing leader throughout all the projects and in achieving the desired results. Overall, we have had good teamwork throughout the semester and successfully completed all the tasks before the deadlines.
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